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An Era of Innovation and Change | The 50th JINHAN FAIR Successfully Concluded
2024.12.02
On October 27, with the theme of “Blossom for Future”, The 50th JINHAN FAIR was successfully concluded at PWTC Expo Pazhou Guangzhou.
This session, JINHAN FAIR covers an area of 85,000 square meters, bringing together nearly 1,000 home & gifts manufacturers which have showcased hundreds of thousands of new products. The seven-day event attracted new and old buyers from more than 160 countries and regions around the world.
Coming for the “New”
Global Buyers are Keen to Seek New Products
JINHAN FAIR is a home & gifts sourcing feast, tantalizing global buyers. Here, they can find their preferred innovative new products, new materials and new processes, and then bring high-quality “Made in China” products to the rest of the world.
英國B&M
德國Boltze
美國burton & BURTON
美國C & F Enterprises
巴西Camicado
德國(guo)CEPEWA
法國CMP
英國Coach House
澳大利亞(ya)COAST TO COAST
瑞士COOP
美國Creative Coop
荷蘭Dijk Natural Collections
荷蘭Duif
荷蘭(lan)Dutch Interior
荷蘭(lan)EDELMAN
西班牙EL CORTE INGLES
德(de)國EXNER
法國(guo)Faye
德國G.WURM
意(yi)大利Galileo
美國(guo)GANZ
德(de)國GILDE GRUPPE
美國Hobby Lobby
德國HOFF
阿(a)拉伯Home Centre
德國HORNBACH Baumarkt AG
澳(ao)大(da)利(li)亞IsAlbi
法國J.J.A.
比利時(shi)JOLIPA
希(xi)臘JUMBO
荷蘭KAEMINGK
荷蘭Koopman
阿(a)拉伯Landmark Group
阿拉伯LifeStyle - LandMark Group
美國Lifetime Brands
墨西哥LIVERPOOL
法(fa)國maisons du monde
英國(guo)NEXT
日本NITORI
墨西(xi)哥SEARS OPERADORA
意大利(li)STAR S.p.A
德國TEDI
美國Test Rite
英國(guo)TJX Europe
美國Two's company
美(mei)國Uma Home
德(de)國(guo)Woolworth
奧地利XXXLutz
中國香港LI & FUNG
中(zhong)國(guo)香(xiang)港REWE Far East Ltd
ALdi中國香(xiang)港采購辦
TJX中國(guo)香港采購辦
(A partial list of buyers. Scroll up and down to see more.)
With the rise of the personalized consumption trend, global buyers are paying increasing attention to the innovation, functionality and design of home & gifts products, while placing higher demands on suppliers' R&D and integration capabilities. Breitner GmbH Kunstgewerbe, a regular buyer from Germany, said: “We’ve been visiting JINHAN FAIR for more than 20 years, and we look for products in new colors and new materials every time. I hope that suppliers will bring more creative and refreshing designs.”
For NITORI, JINHAN FAIR, as a professional home & gifts trade platform, showcased a rich variety of products. “This year, the Fair featured a greater variety of new products and an increased level of innovation. ”
Two's Company from the United States of America also highly valued innovation and product creativity, “The main reason we visit JINHAN FAIR is to see the continued creativity and innovation of suppliers. ”


Some new buyers were attracted to JINHAN FAIR by its reputation and were impressed on their first visit.
Navega, a new Brazilian buyer, said
“I learned about JINHAN FAIR from overseas social media and wanted to buy home decor products and artificial flowers. This is my first visit to JINHAN FAIR, which offers a wide range of products in various styles for one-stop sourcing, perfectly meeting the consumer needs of the Brazilian market. ”
Jasi, a homeware retailer from the United States and a first-time visitor to JINHAN FAIR.
Jasi,a new United States buyer, said
"The outdoor articles are very eye-catching and the designs of the Halloween and Christmas decorations are varied, which made for a wonderful experience. ”




Seeking for Innovation and Change
Building Market Competitiveness through Differentiation
In the face of a complex and changing global economic landscape and increasingly fierce competition in foreign trade, more and more companies are seeking innovation and change in materials, technology, design, and innovation as an important means for business development, to continue to build competitiveness through differentiation.
“We give priority to design innovation, maintain the middle and high-end positioning, keep the design of mirrors, wooden furniture, etc. novel and unique, while taking advantage of foldability to save transportation cost and meet the individual needs of all kinds of customers. At this year's Fair, we not only received orders from traditional European and American customers, but also came into contact with many new Middle Eastern and South American customers,” said He Junhan, General Manager of Fuzhou Yizeer.


Fujian Dehua Redeco was boldly innovative in the use of colors: "We have introduced new colors such as purple, black and gold in addition to the original Christmas red and green. With the use of diversified materials such as ceramics, iron and resin, which greatly improve the product effect, we will satisfy the one-stop shopping needs of our customers. Customers responded enthusiastically to our products and our staff were so busy that they hardly had time to have meals,” concluded Zeng Wangping, General Manager of the company.
It was the first time for Xiamen Sharetrade to participate in JINHAN FAIR, where it exhibited its latest artificial flowers and trees. It was also bold in color innovation, offering eye-catching artificial flowers in up to 58 colors.
Liu Xianghui, General Manager of the Xiamen Sharetrade,said
“Xiamen Sharetrade adheres to the original design, and each of our products is available in more than 30 colors to cater to actual application scenarios. They have won the unanimous praise from our customers.”
Huangyan focuses on festival and seasonal handicrafts, and decades of dedication have won it a stable group of regular customers. “We are pleased by the good attendance of our regular customers, thanks to JINHAN FAIR. It has attracted quality customers for us,” said head of Huangyan Arts & Crafts (parent company of Huangyan Haodejia, Huangyan Foreign Trade, Huangyan Hongyue and Taizhou Hai’an).
Specializing in the R&D and design of wool felt products, Zhejiang Hobby has recently expanded into new market segments, introducing innovative wool felt vases and table lamps to enhance its competitiveness through diversified categories.
Hu Haibo, General Manager of Zhejiang Hobby, said
“It is truly rewarding. Buyers at JINHAN FAIR are of high quality and highly prospective. It offers substantial help to Zhejiang Hobby’s overseas market expansion.”
Strength and success come only through innovation and change. JINHAN FAIR will be deeply rooted in the home & gifts industry, continue to innovate, give full play to its role as a professional, international, high-quality platform, create infinite business opportunities for customers, and work with them to open a new chapter in the overseas market!
The 51st JINHAN FAIR
will be held during April 21-27, 2025
we’re looking forward to
Seeing you there!